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Which of the Following Statements Is FALSE

question 30

Multiple Choice

Which of the following statements is FALSE?

Acknowledge the comparative profitability of long-term versus short-term customer relationships.
Identify key components necessary for calculating customer lifetime value.
Comprehend the significance of customer acquisition and retention costs.
Understand the application of the customer portfolio matrix in categorizing customers.

Definitions:

Semantic Role

The part that each phrase plays in the “who did what to whom” drama described by a sentence. One word takes the role of being the cause of the action, another, its effect, and so on.

Predicate

The part of a sentence or clause containing a verb and stating something about the subject (e.g., 'ran' in 'the dog ran').

Phrase Structure

The hierarchical organization of syntax within a sentence that dictates the order and combination of words to form phrases and clauses.

Ambiguity

The quality of being open to more than one interpretation, explanation, or meaning.

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