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The authors refer to companies that have access to a ________ as MNEs, and firms without such access are identified as ________.
CS
stands for Conditioned Stimulus, an originally neutral stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response.
Higher-Order Conditioning
The phenomenon that a stimulus (CS2) can elicit a conditioned response (CR) even without being paired with the unconditioned stimulus (UCS) if the CS2 is paired with a conditioned stimulus (CS1).
Counterconditioning
The elimination of a conditioned response when the conditioned stimulus is paired with an opponent or antagonistic unconditioned stimulus
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