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Of the following,which was NOT identified by the authors as a type of cultural difference that MNEs must consider when expanding to foreign countries?
Volume Discounts
A pricing strategy where the price per unit of goods or services decreases as the quantity purchased increases.
Total Price
The complete cost of a product or service, including all taxes, fees, and additional charges.
Audience Needs
The requirements or expectations of the audience that need to be met by the content or presentation for effective communication.
Marketing Campaign
A strategic effort by a company to promote a product, service, or brand across different mediums to achieve specific business objectives.
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