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Internal Search
The process of retrieving information from one's own memory and experiences to make a decision or solve a problem.
Purchase Task
The specific activities involved in buying goods or services, including research, evaluation, decision-making, and the act of purchasing.
Problem Recognition
The initial step in the buying process where a consumer identifies a need or problem that requires a solution.
Prepuchase Behavior
Actions and decision-making processes undertaken by consumers before making the final decision to buy a product or service, including research and evaluation of alternatives.
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