Examlex
The reason for a difference in the yield between a Aaa corporate bond and an otherwise identical Baa bond is the risk premium; other things being equal.
Initial Price
The starting price at which a product, asset, or service is first offered to the market.
Skimming Pricing Policy
A pricing strategy where a high price is set for a new product to maximize profits from market segments willing to pay more.
High Quality
Describes products or services that meet or exceed consumer expectations and standards in performance, durability, and satisfaction.
Price-sensitive
Referring to the characteristic of consumers whose buying decisions are greatly influenced by the price of a product or service.
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