Given the following balance sheet, income statement, historical ratios and industry averages, calculate the Pulp, Paper, and Paperboard, Inc. financial ratios for the most recent year. Analyze its overall financial situation for the most recent year. Analyze its overall financial situation from both a cross-sectional and time-series viewpoint. Break your analysis into an evaluation of the firm's liquidity, activity, debt, and profitability.
Income Statement
Pulp, Paper, and Paperboard, Inc.
For the Year Ended December 31, 2013 
Balance Sheet
Pulp, Paper, and Paperboard, Inc.
December 31, 2013 
Historical and Industry Average Ratios
Pulp, Paper and Paperboard, Inc. 
Definitions:
Advertising
The action of calling public attention to products, services, or events, typically through paid announcements.
Bank Reconciliation
The process of comparing a company’s financial records and balance with its bank statement to ensure consistency and accuracy in the recorded transactions.
Journal Entry
A record in the accounting journal that represents a single business transaction through the debit and credit of financial accounts.
Bank Service Charge
Fees charged by a bank to a customer for account maintenance and other banking services.
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