The Ability to Use the Same Sales and Distribution Channels

question 177

Multiple Choice

The ability to use the same sales and distribution channels to reach customers of both businesses is a benefit of ________.

• A) congeneric merger
• B) conglomerate merger
• C) horizontal merger
• D) vertical merger

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Definitions:

Essay Method

A performance appraisal technique where an evaluator writes a detailed narrative about an employee's performance.

Time-consuming

Describes tasks or activities that require a considerable amount of time to complete.

Long-term Performance

An evaluation of an entity's performance, such as a business or investment, over an extended period of time to assess stability and growth.

Critical Incident Method

A job analysis method by which important job tasks are identified for job success