The Ability to Use the Same Sales and Distribution Channels

question 177

Multiple Choice

The ability to use the same sales and distribution channels to reach customers of both businesses is a benefit of ________.

• A) congeneric merger
• B) conglomerate merger
• C) horizontal merger
• D) vertical merger

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Definitions:

Warehouse Addition

An expansion or extension to an existing warehouse facility to increase storage capacity or functionality.

Principal Investigator

The lead researcher for a particular well-defined research project or research agenda.

Research Project

A systematic investigation or study conducted to gain knowledge or understanding on a specific subject or question.

Common Name

A name by which a species is known to the general public, as opposed to its scientific name.