Examlex
Which of the following is false?
Need Recognition
The beginning of the consumer decision process; occurs when consumers recognize they have an unsatisfied need and want to go from their actual, needy state to a different, desired state.
B2B Buying Process
The steps that businesses go through when purchasing products or services from another business, from recognition of need to the final purchase.
B2C Buying Process
The series of steps that a consumer goes through when deciding to purchase a product or service from a business directly.
Order Specification
Detailed information provided by customers regarding the requirements, characteristics, and quantities of the products they wish to purchase.
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