The IDM Consists of Seven Basic Steps as a Framework

question 70

Essay

The IDM consists of seven basic steps as a framework for the decision-making and evaluation process. List these steps in order.

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Definitions:

Category Development Index

A measure comparing the sales performance of a category within a specific market against its average national performance.

Special Measures

Special measures are extraordinary actions or policies implemented to address specific issues, challenges, or objectives within an organization or system.

BDI

Brand Development Index, a measure used in marketing to quantify the strength of a brand's sales within a specific market or demographic.

CDI/BDI Marketing Dashboard

A visual representation that displays key marketing metrics, including Category Development Index (CDI) and Brand Development Index (BDI), to assess performance and opportunities.