Examlex
Open Database Connectivity
Reseller Branding
Strategy where a company sells products manufactured by others under its own brand name.
Private Branding
A strategy where products are produced by one company but are sold under another company's brand or label.
Wholesaler
A person or company that sells goods in large quantities to retailers, rather than to the end consumer.
Retailer
A business or entity that sells goods directly to consumers, acting as the final link in the distribution chain from manufacturers to end users.
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