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The sales cycle starts with the customer and ends with
Deadweight Loss
See efficiency loss.
Marginal Cost
The increase in expenditure incurred from making one more unit of a product or service.
Marginal Benefit
The extra benefit or utility received from the consumption or production of an additional unit of a product or service.
Public Goods
Goods or services that are available for consumption by everyone and where use by one individual does not reduce availability to others.
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