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In an REA model, entities are business objects or events.
Relative Market Shares
A measure of a company’s sales in relation to the sales of its competitors, indicating the firm’s competitiveness in the market.
Question Marks
Products or businesses with high growth potential but also high risk due to uncertain market acceptance or competitive positioning, often found in portfolio analyses.
High Market Growth Rates
Periods when a particular market or industry experiences significantly higher than average increases in sales or revenue.
Relative Market Shares
A metric comparing a company's market share to that of its largest competitor, indicating competitiveness in the market.
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