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What are the basic steps in the waterfall methodology?
National Differences
Encompasses the various distinctions that exist between nations, such as cultural, economic, social, and political differences.
Positioning Strategies
Marketing techniques that businesses use to establish the identity of their products in the eyes of the customer relative to competitors.
Multidomestic Approach
A strategy by which a company tailors its products or services to each local market in which it operates, treating them as separate entities.
Local Subsidiaries
Companies that operate within a specific country or region under the ownership or control of a larger parent company, often tailoring operations to local market conditions.
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