Examlex
Match the ERM component name to the appropriate definition.
-Event identification
Customer Expectations
The set of assumptions or standards held by customers regarding the quality, service, performance, and value of a product or service that they plan to purchase.
Customer Satisfaction
The measure of how products or services supplied by a company meet or exceed customer expectation.
Supplemental Products
Additional items or services offered to complement or enhance the primary product.
Core Benefits
The fundamental value or primary advantage that a consumer receives from a product or service.
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