Examlex
List and describe the IT resources categories as defined by COBIT.
Brand Equity
The added value a brand name gives to a product beyond the functional benefits provided.
Consumer-Brand Connection
The emotional and psychological relationship between a consumer and a brand, often influencing loyalty and purchase decisions.
Legally Registered
The status of having officially recorded a business, organization, or product with the appropriate governmental or regulatory authority.
Trademark
A mark, verbiage, or set of words legally sanctioned or established by application as indicative of an enterprise or its offerings.
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