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When designing a database, which field would NOT belong in a table storing inventory information?
Brand Equity
The value the firm derives from consumers’ positive perception of its products.
Brand Loyalty
The commitment of consumers to repeatedly purchase a specific brand's products or services, often reflected in their reluctance to switch to competitors.
Brand Image
The unique set of associations target customers or stakeholders make with a brand.
Brand Recall
The ability of consumers to remember a brand spontaneously without being exposed to any prompts.
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