You Are an Intern at a Small Mom-And-Pop Type Corner

question 52

Essay

You are an intern at a small mom-and-pop type corner grocery store. The owner's accountant is trying to talk the owners into purchasing an integrated enterprise system for small businesses. The owner thinks the accountant is just trying find a way to charge more money. How would you convince the owner each piece of the integrated enterprise system would help the business?

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Definitions:

Marketers

Individuals or companies that promote, sell, and distribute products or services to consumers, focusing on fulfilling the consumers' needs and wants.

Consumption Constellations

A concept that describes the grouping of products and brands that a consumer uses to create and communicate their identity.

Symbolic Meanings

Refers to the deeper meaning or representation that an object, action, or idea holds beyond its literal appearance or function.

Brand Equity

The value derived from consumer perception, recognition, and loyalty towards a brand, influencing its competitive advantage and market value.