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Indirect Price Discrimination
A pricing strategy where the price variance does not directly relate to cost differences but is based on different consumer groups' ability or willingness to pay.
Willingness To Pay
The maximum amount an individual is prepared to spend to procure a good or service, reflecting its perceived value to them.
Consumer Surplus
The disparity between the amount consumers are prepared to spend on a good or service and the actual price they incur.
High-End Wok
A premium quality wok designed for superior cooking performance, often made with high-grade materials and targeting upscale markets.
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