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Consumption patterns in the U.S.between 1790 and 1860 indicate a growing preference for
Creative Briefs
Documents that outline the objectives, target audience, key messages, and tone for marketing or advertising campaigns.
Content Unit
A content unit is a specific piece of content, such as an article, video, or image, designed to be consumed by the audience in a digital environment.
Channel Plan
A strategy that outlines the specific media channels to be used for marketing and advertising efforts, ensuring alignment with target audience and goals.
Buzz-Worthy Content
Content that generates a lot of interest and excitement, often becoming the subject of conversations and shareable on social media.
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