The Scale of Measurement That Has an Inherent Zero Value

question 56

Multiple Choice

The scale of measurement that has an inherent zero value defined is the

• A)ratio scale
• B)nominal scale
• C)ordinal scale
• D)interval scale

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Definitions:

Target Market

A specific group of consumers identified as the intended recipient of a marketing campaign or business strategy, characterized by distinct demographics, interests, or needs.

Marketing Strategy

A comprehensive plan formulated to achieve marketing objectives and satisfy the target market's needs.

Target Market

A specific group of potential consumers at whom a company aims its products and services.

Volvo

An automotive manufacturer known for its emphasis on safety features, durability, and innovative technology in its vehicle designs.