Examlex
A tabular summary of a set of data showing the fraction of the total number of items in several classes is a
Relationship Marketing
A marketing strategy focused on building long-term relationships and customer loyalty rather than short-term transactions.
Starwood Preferred Guest Program
A loyalty program offered by Starwood Hotels, providing rewards and benefits to frequent guests. (Please note: As of my last update, Marriott International has acquired Starwood Hotels, and the program may have been integrated into Marriott's loyalty program.)
Target
A defined set of buyers that a corporation directs its offerings towards.
Customer Service
A direct one-on-one interaction between a consumer and a representative of the company aimed at enhancing the customer's experience.
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