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Exhibit 6-9
The average price of personal computers manufactured by MNM Company is $1,200 with a standard deviation of $220. Furthermore, it is known that the computer prices manufactured by MNM are normally distributed.
-Refer to Exhibit 6-9. Computers with prices of more than $1,750 receive a discount. What percentage of the computers will receive the discount?
Marketing Research
Collecting and evaluating information to support marketing decision making.
Market Segmentation
Process of dividing a total market into several relatively homogeneous groups.
Consumer Behavior
Actions of ultimate consumers directly involved in obtaining, consuming, and disposing of products and the decision processes that precede and follow these actions.
Marketing
Activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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