The Following Information Has Been Collected on the Sales of Greeting

question 42

Essay

The following information has been collected on the sales of greeting cards for the past 6 weeks.

a.Produce exponential smoothing forecasts for the series using a smoothing constant of .2.
b.Compute the mean square error for the forecasts produced with a smoothing constant of .2.
c.What is the forecast of sales for week 7?
d.Is a smoothing constant of .2 or .3 better for the sales data? Explain.

---

Definitions:

Consolidation

The process of combining the financial statements of a parent company and its subsidiaries into one comprehensive financial statement.

Goodwill

A non-physical asset that occurs when a business purchases another business at a cost exceeding the fair market value of its identifiable net assets.

Business Combination

A transaction or other event in which an acquirer obtains control of one or more businesses, which can be achieved through acquisitions, mergers, or consolidations.

Consolidate

In financial context, to combine assets, liabilities, and other financial items of two or more entities into one.