In the Following, Discuss Whether Marina Is Treating Relevantly Similar

question 8

Essay

In the following, discuss whether Marina is treating relevantly similar cases in sufficiently similar fashions; identify instances in which the cases are not relevantly similar.
Although she doesn't believe in stealing, Marina uses the office copy machine for personal business and makes person-to-person long-distance calls to fictitious persons as a code to avoid paying for the calls.

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Definitions:

Prepurchase Stage

The initial phase of the consumer decision-making process where potential buyers recognize a need or desire and begin gathering information about how to fulfill it.

Consumer Journey

The complete set of experiences that customers go through when interacting with a company and brand, from discovery to purchase and beyond.

Trade Promotions

Marketing activities executed to increase demand among merchant partners, such as retailers or wholesalers, often through discounts or product display enhancements.

Personal Selling

A sales approach involving direct, face-to-face interaction between salespeople and prospective customers to persuade them to make a purchase.