Vague Claims Are More Difficult to Prove False Than Precise

question 172

True/False

Vague claims are more difficult to prove false than precise claims.

---

Definitions:

Individual Brands

The use of individual brand names for each of a firm’s products.

Corporate Brands

Identities created for corporations as a whole, incorporating their values, culture, and reputation.

Brand Extension

A marketing strategy in which a firm uses an established brand name to introduce new products or services in a different category.

Line Extension

A marketing strategy where a company introduces additional items in the same product category under the same brand name, such as new flavors, sizes, or other variations.