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Smart Art is a new establishment.During the first year,there were credit sales of $40,000 and collections of credit sales of $35,000.One account for $650 was written off.The company decided to use the percentage of sales method to account for bad debts expense and decided to use a factor of 3% for their year-end adjustment of bad debts expense.At the end of the year,the balance of bad debts expense would be:
Marketing Concept Era
A period when businesses recognized the importance of understanding and meeting the needs and wants of consumers for their success.
Customer Relationship Era
A period in marketing where focus shifts to building long-term relationships with customers, emphasizing satisfaction and engagement over singular transactions.
Marketing Concept
A philosophy suggesting that achieving organizational goals depends on knowing the needs and wants of target markets and delivering desired satisfactions.
Market Orientation
A business approach that prioritizes identifying and meeting the needs and desires of customers through product innovation and customer satisfaction.
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