If Preference Shares Are Cumulative,then the Company Does NOT Need

question 55

True/False

If preference shares are cumulative,then the company does NOT need to pay dividends that were passed in previous years.

Grasp the differentiation between individual and aggregate demand.

Understand the implications of customer loyalty programs on consumer behavior.

Understand the basic concepts of game theory.

Analyze the outcomes of sequential and simultaneous games.

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Definitions:

Marketing Mix

A collection of manipulable strategic marketing instruments—product, price, place, and promotion—that a firm employs to elicit a specific reaction from its intended audience.

CRM System

Customer Relationship Management System, a tool that helps businesses manage, analyze, and improve relationships with customers.

SWOT Analysis

A framework for identifying and analyzing the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

BCG Matrix

A strategic business tool used to categorize and evaluate the strategic position of business brand portfolios by growth rate and market share.