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The variance of Yi is given by
Multichannel Marketing
A marketing strategy that uses several different channels, such as retail stores, online platforms, and direct mail, to reach customers.
Showrooming
The behavior of checking out products in a physical retail store without buying them, and later searching online to buy the same products at a cheaper price.
Strategic Channel Alliance
A partnership between two or more organizations to use each other's distribution channels to sell their products, often to expand market reach.
Global Marketing
Marketing strategies and efforts designed to promote and sell products or services on an international scale, taking into account cultural, legal, and language differences.
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