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An increase in disposable income
Diffusion of Innovation
The method through which an innovation, item, or way of acting proliferates across a group or societal structure as time progresses.
Diffusion of Innovation
An idea focused on elucidating the processes, causes, and velocities at which new technologies and concepts proliferate across cultures.
Late Majority
A segment of a product adoption cycle referring to individuals who adopt new technology or products after the average member of society.
Diffusion of Innovation
A theory that explains how, why, and at what rate new ideas and technology spread through cultures, from early adopters to the broader population.
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