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-The least important cost(s) in deciding the fate of the project is the
Demonstrations
Live or virtual events where the features and benefits of a product or service are shown to potential customers.
Prospect's Indifference
A situation in sales where a potential customer shows no particular interest or preference towards a product or service being offered.
Direct Question
A question that by and large can be answered with a yes or no response or at most by a very short response consisting of a few words.
Primary User
The primary user is the main individual or group of individuals who are the intended users or beneficiaries of a product or service.
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