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In applying the cost-benefit principle,one should calculate the
Higher Animals
Refers to animals with more complex brains and cognitive abilities, typically including mammals and birds.
Stimulus Generalization
The tendency for the conditioned stimulus to evoke similar responses after the response has been conditioned.
Negative Reinforcement
A process in behavior modification where the removal of an unfavorable outcome or stimulus strengthens a certain behavior.
Punishment
A consequence that reduces the likelihood of the behavior it follows.
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