Examlex
Which of the following would cause net income on the accrual basis to be different from (either higher or lower than) "cash provided by operating activities" on the statement of cash flows?
Odd Pricing
Psychological pricing strategy in which goods are priced at, say, $9.99 rather than $10.00 in the belief that the price will seem lower than it really is.
Prestige Pricing
A pricing strategy where goods are priced higher than market averages to evoke a sense of luxury or exclusivity.
Reference Pricing
Reference pricing is a pricing strategy wherein the price of a product is determined relative to the price of similar products or a benchmark in the market.
Penetration Pricing
A pricing strategy where the price of a product is set lower than the competitors' to gain market share rapidly.
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