Examlex
The "alkaline earth metals" are in group
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A public announcement in various media intended to attract interest or promote the sale of products or services.
Pique Technique
A strategy in social influence and compliance that involves making a request in an unusual manner to increase the likelihood of compliance by piquing interest.
Scarcity Principle
A psychological and economic principle stating that limited availability of a resource makes it more desirable and valuable.
Limited-number Technique
A marketing strategy that creates a sense of urgency by claiming a product is in short supply, urging quick consumer action.
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