Actions Taken in the Development of the Marketing Program,Step 3

question 235

Multiple Choice

actions taken in the development of the marketing program,Step 3 of the planning phase,include: (1) develop the program's marketing mix actions and (2) __________.

• A) select target markets
• B) identify industry trends
• C) position the product
• D) find points of difference
• E) develop the budget by estimating revenues, expenses, and profits

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Definitions:

Self-Esteem

An individual's subjective evaluation of their own worth, encompassing beliefs about oneself as well as emotional states.

Basic Confidence

A fundamental sense of trust in oneself and the world, essential for healthy psychological development.

Negative Feedback

A response that indicates a discrepancy between a desired state and an actual state, leading to corrective action.

Fluctuating in Self-Worth

Refers to the variability or changes in an individual's self-esteem over time.