Actions Taken During the Implementation Phase of the Strategic Marketing

question 175

Multiple Choice

actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources, (2) __________, (3) develop schedules,and (4) execute the marketing program.

• A) select target markets
• B) design marketing organization
• C) position the product
• D) find points of difference
• E) develop the budget by estimating revenues, expenses, and profits

---

Definitions:

Demand

The quantity of a good or service that consumers are willing and able to purchase at a given price over a certain period of time.

Equilibrium Price

The price at which the quantity of a good demanded by consumers equals the quantity supplied by producers, resulting in a stable market situation.

Blu-ray Players

Electronic devices designed to play Blu-ray discs, which are capable of storing high-definition video and data.

Demand

The desire to own something and the ability to pay for it at a specific price.