Actions Taken During the Implementation Phase of the Strategic Marketing

question 4

Multiple Choice

actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources, (2) design the marketing organization, (3) develop schedules,and (4) __________.

• A) position the product
• B) select target markets
• C) find points of difference
• D) execute the marketing program
• E) develop the budget by estimating revenues, expenses, and profits

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Definitions:

Voluntary

Done, given, or acting of one's own free will without coercion or obligation.

Attachment

The point at which a creditor becomes the secured party that has a security interest in the collateral.

Secured Party

A lender or creditor who has an interest, typically a lien, in the collateral offered by the debtor in a secured transaction.

Collateral

Assets that a borrower offers to a lender to secure a loan, which the lender may seize in the event of loan default.