Which Output Report Would Be Associated with the Planning Phase

question 166

Multiple Choice

Which output report would be associated with the planning phase of the strategic marketing process?

• A) performance reviews for key personnel
• B) marketing plans that define goals with the relevant metrics and the marketing mix strategies to achieve them
• C) action memos that tell who is to do what by when
• D) corrective action memos, triggered by comparing results with plans, often from the firm's marketing dashboards and metrics
• E) sales reports using the firm's marketing metrics and dashboards

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Definitions:

Treaty of Westphalia

A series of peace treaties signed in 1648 that ended the Thirty Years' War in Europe, significantly shaping the modern state system by acknowledging the principle of sovereignty.

Jean Calvin

A French theologian, pastor, and reformer in Geneva during the Protestant Reformation who was a principal figure in the development of the system of Christian theology later called Calvinism.

Great Schism

refers to the division within the Christian Church in 1054, leading to the separate development of the Eastern Orthodox and Western Roman Catholic churches.