People Are Concerned About "Eating Healthy," but Many of These

question 77

Multiple Choice

people are concerned about "eating healthy," but many of these same people still grab lunch at fast food restaurants because the restaurants are convenient and they like cheeseburgers.Burger King has created a veggie burger that "tastes like the real thing without all the fat." Burger King is using a __________ strategy to attract this large market that encompasses many different segments.

• A) cost leadership strategy
• B) cost focus strategy
• C) differentiation strategy
• D) different focus strategy
• E) service focus strategy