Action Item List Refers to an Aid to Implement a Marketing

question 27

Multiple Choice

action item list refers to an aid to implement a marketing plan that consists of four columns: (1) __________, (2) the person responsible for completing the task, (3) the date to finish the task,and (4) what is to be delivered.

• A) the task
• B) the budget
• C) the product or service
• D) the points of difference
• E) the promotional message

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Definitions:

Better Off

A situation where an individual or group is in a more favorable or advantageous position than before.

Economic Efficiency

A condition in which all available resources are utilized in a way that produces the highest combination of quantity and quality of goods and services.

Market Economy

An economic system in which decisions on production and consumption are based on voluntary exchange in markets.

Incentives

Factors, monetary or otherwise, that motivate individuals or businesses to act in a certain way, typically to achieve certain goals or outcomes.