Examlex
Which of the following pieces of information is used in market-product focus and goal setting,the second step of the planning phase of the strategic marketing process?
Social Responsibility Objectives
Goals that aim to improve community well-being and protect the environment as part of an organization's operations.
Competitive Advantage
is the attribute that allows an organization to outperform its competitors, resulting from unique resources, capabilities, or strategies.
Rival Behaviour
Actions or strategies adopted by companies in competition with one another to gain an advantage or market share.
Competitive Effectiveness
The ability of an organization to implement strategies that secure a competitive edge and achieve desired outcomes efficiently.
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