Actions Taken in a Situation (SWOT)analysis or Step 1 of the Planning

question 49

Multiple Choice

actions taken in a situation (SWOT) analysis or Step 1 of the planning phase include: (1) identify industry trends, (2) analyze competitors, (3) assess own company,and (4) __________.

• A) set market and product goals
• B) research customers
• C) select target markets
• D) find points of difference
• E) position the product

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Definitions:

Economic Environment

The Economic Environment consists of all external economic factors, such as inflation, unemployment, and economic policies, that influence a business's operating conditions and financial performance.

Operating Profit

This is the profit earned from a firm's core business operations, excluding deductions of interest and taxes.

Segment C

Segment C generally refers to a specific division, category, or portion of a business or market that has been identified for analysis, reporting, or targeting purposes.