Information Needed for the Marketing Program,Step 3 of the Planning

question 66

Multiple Choice

information needed for the marketing program,Step 3 of the planning phase,includes: (1) __________ and (2) detailed plans to execute the marketing program.

• A) positioning studies
• B) marketing mix actions
• C) market-product grids with target segments and product groupings
• D) projected future sales, expenses, and profits
• E) market potential studies

---

Definitions:

Needed Employee Behaviors

The specific actions, practices, and attitudes expected from employees to support an organization's objectives and culture.

HR Objectives

Goals that the human resources department aims to achieve to contribute to the overall success and performance of an organization.

Quantitative Terms

Phrases or expressions used to describe or measure something in numerical terms, often used in research or statistical analysis.

Human Resources

The department or function within an organization that focuses on the management, support, and development of its workforce.