Information Needed for the Marketing Program,Step 3 of the Planning

question 151

Multiple Choice

information needed for the marketing program,Step 3 of the planning phase,includes: (1) marketing mix actions and (2) __________.

• A) positioning studies
• B) market-product grids with target segments and product groupings
• C) detailed plans to execute the marketing program
• D) projected future sales, expenses, and profits
• E) trends for industry and competitors

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Definitions:

Frustration Clause

A frustration clause in a contract is a provision that releases both parties from their obligations if an unforeseeable event occurs, making it impossible to fulfill the contract.

Tomato Crop

Refers to the cultivation and production of tomatoes as an agricultural activity.

Epidemic

A widespread occurrence of an infectious disease in a community at a particular time, affecting a large number of people.

Condition Subsequent

A clause in a contract that specifies an event or action that terminates the contract or a duty under the contract.