Actions Taken During the Implementation Phase of the Strategic Marketing

question 94

Multiple Choice

actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources, (2) design the marketing organization, (3) __________,and (4) execute the marketing program.

• A) position the product
• B) select target markets
• C) develop schedules
• D) find points of difference
• E) develop the budget by estimating revenues, expenses, and profits

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Definitions:

Recognitions

The act of acknowledging or awarding someone for their achievements, skills, or service, often in a formal manner.

Résumé

A document prepared by an individual that summarizes their employment history, education, skills, and accomplishments for job applications.

Excellence

The quality of being outstanding or extremely good in some capacity.

Applied Training

Training that is directly related to and used in the performance of a specific job or function.