Which of the Following Pieces of Information Is Used in the Implementation

question 93

Multiple Choice

Which of the following pieces of information is used in the implementation phase of the strategic marketing process?

• A)corporate return on investment
• B)revenues associated with each point of market share
• C)trends for industry and competitors
• D)possible cannibalization effects on other products in the line
• E)organizational charts

---

Definitions:

Drawee

The party on whom a check or draft is drawn, and who is expected to pay the amount specified.

Approach-approach Conflict

A psychological dilemma that occurs when an individual must choose between two desirable options.

Valued Promotion

The process of advancing or enhancing the worth or merit of an idea, individual, or product often through marketing or recognition efforts.

Desirable Job

A job that is attractive to individuals based on factors such as salary, work-life balance, job security, and career growth opportunities.