Information Needed for the Implementation Phase of the Strategic Marketing

question 232

Multiple Choice

information needed for the implementation phase of the strategic marketing process includes: (1) action memos with deadlines and Gantt charts; (2) __________; and (3) marketing research.

• A) positioning studies
• B) market-product grids with target segments and product groupings
• C) organizational charts
• D) detailed plans to execute the marketing program
• E) projected future sales, expenses, and profits

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Definitions:

Incentive Motivation

The idea that the level of motivation is affected by magnitude of reward: The greater the reward magnitude, the higher the motivation to obtain that reward.

Internal Arousal

The physiological and psychological state of being alert and engaged, often as a response to external stimuli or internal thoughts.

Hull's Model

A theoretical framework by Clark Hull that describes behavior as the result of internal drives, habits, and the outcomes of previous actions.

Associative Approach

A learning theory emphasizing the formation of associations between stimuli and responses.