Information Needed for the Implementation Phase of the Strategic Marketing

question 232

Multiple Choice

information needed for the implementation phase of the strategic marketing process includes: (1) action memos with deadlines and Gantt charts; (2) __________; and (3) marketing research.

• A) positioning studies
• B) market-product grids with target segments and product groupings
• C) organizational charts
• D) detailed plans to execute the marketing program
• E) projected future sales, expenses, and profits

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Definitions:

Management Report

A document that provides managers with information necessary to make decisions, including financial and operational data.

Accounting Period

A specific time span for which financial statements are prepared, commonly a quarter or a year.

Dividends Account

An account used in bookkeeping to track dividends declared by a company to be paid out to its shareholders.

Retained Earnings

The portion of net profits not distributed as dividends to shareholders but retained by the company for reinvestment or to pay off debt.