Actions Taken During the Evaluation Phase of the Strategic Marketing

question 84

Multiple Choice

actions taken during the evaluation phase of the strategic marketing process include: (1) compare results with plans to identify deviations and (2) __________.

• A) find points of difference
• B) execute the marketing program
• C) track sales and revenues and compare with competitors
• D) develop the budget by estimating revenues, expenses, and profits
• E) correct negative deviations and exploit positive ones

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Definitions:

Referents

Entities in the world that words or phrases refer to or denote in discourse.

Circular

Referring to something shaped like a circle or a process that returns to its starting point with no clear beginning or end.

Metaphorical Language

The use of figures of speech, like metaphors, to convey meanings in a non-literal manner, enriching language with imagination and depth.

Differentia

The trait or characteristic that distinguishes one thing from another within a particular category or genus.