Which of the Following Output Reports Is Used in the Evaluation

question 206

Multiple Choice

Which of the following output reports is used in the evaluation phase of the strategic marketing process?

• A) marketing plans that define goals
• B) action memos that tell who is to do what
• C) marketing research reports
• D) trend reports
• E) corrective action memos

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Definitions:

Variable-Interval

A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed.

Fixed-Ratio

In the context of reinforcement learning, it describes a schedule where a response is reinforced only after a specified number of responses have occurred, leading to a high, steady rate of responding.

Variable-Ratio

A reinforcement schedule in which the number of responses required for a reward varies around an average, making the reinforcement unpredictable and typically leading to high and stable response rates.

DRH

A differential reinforcement of high rates of behavior schedule where reinforcement is contingent on responses being made at or above a certain rate.