There Are Five Alternative Marketing Strategies That Can Be Identified

question 232

Multiple Choice

There are five alternative marketing strategies that can be identified by market-product grids: market-product concentration, __________, product specialization, selective specialization, and full coverage.

• A)diversification
• B)selective distribution
• C)market specialization
• D)product reorientation
• E)new-product specialization

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Definitions:

Overcome Resistance

Strategies or actions taken to reduce opposition or reluctance among individuals or groups.

Testimonial

A formal statement testifying to someone's character and qualifications or the benefits and performance of a product or service.

Job Offers

Formal propositions provided by employers to potential employees outlining terms of employment.

Self-Actualization

The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.